What’s the best way to reach potential clients and design industry partners? This engaging discussion will touch on the best ways to photograph your work, homing in on where and how to pitch, what to post on social media, and what media outlets you should utilize to market and advertise your brand. Panelists will also discuss their branding strategies and offer insights on how and when the time is right to reboot your brand identity.

Panelists:

• Michael J. Lee, renowned photographer
• Kyle Sheffield, principal of architecture and interior design firm, Blue Hour, who recently started a firm with business partner John Day, after the two had been principals at LDa for over 15 years.
• Olivia Lord, marketing director of kitchen design and build firm, Jewett Farms, which has three showrooms, a studio in Maine where the firm’s cabinetry is created, and projects all over New England.
• Mary Putman, Vice President, Marketing & Brand, GE Appliances

Moderator: Jaci Conry, Editor Boston Home, Home + Style Editor Boston magazine